Engineering a Proprietary UK Lead Engine
From domain acquisition and VPS server management to a full-stack digital transformation. We built FizzBrush, a premium UK 🇬🇧 painting and decorating service, a complete digital ecosystem integrating automated lead generation with a powerful custom ERP to manage their craftsmen and field operations.
Project Scope
The Old Model Challenge
FizzBrush is known for unmatched craftsmanship in interior/exterior painting, wallpapering, and plastering. However, they were highly dependent on shared third-party aggregator platforms, resulting in severe margin pressure from competing with multiple trades on identical leads.
They didn't even have a functional website to represent their premium work. They needed to transition from having zero digital footprint into an automated lead-generation powerhouse backed by a custom internal operating system to eliminate third-party SaaS tools.
Phase 1: Brand & Infrastructure
HaorGrix managed everything end to end, from domain purchasing to delivering a 100% custom software ecosystem. We designed their visual brand identity and executed a blazing fast Next.js architecture hosted on a custom VPS, ensuring peak Core Web Vitals to outrank local UK competitors.
- Dedicated VPS Server Setup
- Custom Logo & Visual Identity
- Next.js Server-Side Rendering
VPS Server Setup
Domain acquisition and dedicated cloud infrastructure to ensure 100% ownership and zero downtime.
Brand Identity
Custom logo design and premium visual identity system to reflect their high-end craftsmanship.
Next.js SSR
Blazing fast server-side rendering for peak Web Vitals, meaning the site loads instantly for users.
Headless CMS
Dynamic admin panel allowing their non-technical team to effortlessly edit text and upload photos.
Phase 2: The Digital Web Platform
The public web application was built from scratch for maximum performance, mobile responsiveness, and effortless internal content governance.
Visit Platform LiveIdentity Resolution
Advanced tracking APIs to secretly map anonymous UK traffic back to real, verified email profiles.
Auto-SEO Bot
Automated background engine generating structured data to dominate local search results.
Service-Area Landing Pages
Programmatic scaling of highly-targeted localized pages across all UK boroughs and postal codes.
Data-Driven Scraping
Proprietary AI extraction engine delivering 1,000+ qualified B2B painting leads directly to them monthly.
Phase 3: Aggressive Lead Generation
To maximize visitor-to-lead conversion rates, we required an aggressive, multi-layered data capture pipeline. We integrated custom-built micro-tools like instant quote calculators and smart exit-intent logic optimized to capture visitor emails natively.
Because FizzBrush operates within the UK market, all automated tracking, identity resolution engines, and cookie profiling were built with bulletproof consent architectures to remain strictly compliant with GDPR and regional privacy mandates. Furthermore, our proprietary custom NLP scraping pipeline delivers exclusive, high-intent B2B and B2C painting leads directly to their CRM.
Phase 4: Operations & ERP Suite
The platform serves as the central nervous system for their daily painting and decorating operations, entirely eliminating the need for disconnected third-party SaaS subscriptions. From visual Kanban CRM tracking to financial dashboarding, FizzBrush owns their entire tech stack.
- Bespoke CRM with Job Kanban Pipelines
- Mobile-Optimized Field Decorator Portal
- Secure Node/Express Backend
Visual Kanban CRM
Visual drag-and-drop boards to track leads from initial web capture to quote delivery and final sign-off.
Finance & Commercial
Dynamic digital invoicing, e-signatures, and seamless Stripe payment collection directly on the platform.
Mobile Field Portal
A simplified, mobile-friendly interface for their on-site staff to view job briefs, track hours, and upload photos.
Role-Based Access
Strict, secure permission levels ensuring Sales, Field Staff, and Finance teams only see what they need to.
"We needed more than just a website; we needed a system that actually brings in painting and decorating jobs while managing our craftsmen. HaorGrix delivered a blazing-fast platform and an entire operations suite under one roof. Our lead volume has skyrocketed and organizing our field team is finally effortless."
