A-Z Marketplace Ecosystem Build
From physical merchandise branding to a sprawling e-commerce and delivery ecosystem. We built Filoix, a modern marketplace platform, an entire digital operations suite from the ground up, including custom apparel design, the full web marketplace, social media management, and ad boosting.
Project Scope
The Ecosystem Challenge
Filoix required more than just an e-commerce website; they needed a fully integrated brand and technology partner capable of executing at every layer of the business.
From designing custom physical merchandise and managing daily social media operations, to building a massive, scalable marketplace web platform with its own proprietary delivery management system, they needed an A-Z digital engineering team to handle everything.
Phase 1: Brand & Merchandise
HaorGrix established the visual foundation of the Filoix marketplace, starting from their core brand identity to the physical design of the custom apparel they sell. We engineered a cohesive visual system that bridges the gap between digital screens and physical products.
- Core Logo & Brand Architecture
- Custom T-Shirt & Merchandise Design
- Digital & Print Identity Standards
Logo Design
A modern, scalable logo representing the diverse marketplace ecosystem.
Custom Apparel
Physical product design, including bespoke t-shirt designs sold directly on the platform.
Visual Identity System
Unified color palettes and typography rules mapped across all digital touchpoints.
Brand Collateral
Packaging design and marketing assets prepared for physical shipping.
Phase 2: The E-Commerce Platform
A massive, custom-built e-commerce marketplace platform engineered for speed, seamless navigation, secure payments, and dynamic product catalogs.
Visit Platform LiveLogistics Dashboard
Centralized internal portal for warehouse and dispatch teams to manage thousands of active orders.
Order Routing
Automated logic to assign orders to riders, optimizing for geographic proximity and delivery speed.
Rider App Integration
Mobile-first tools for delivery staff to track packages, update statuses, and collect delivery proof.
Real-Time Tracking
Transparent parcel tracking enabling buyers to see exactly where their Filoix merchandise is.
Phase 3: Bespoke Delivery Platform
An e-commerce marketplace is only as strong as its fulfillment logistics. To support their growing scale, we engineered a dedicated delivery management platform from the ground up.
This custom infrastructure tracks physical merchandise the moment it leaves the warehouse, automatically routing assignments to field drivers, and providing customers with transparent, real-time logistics updates.
Phase 4: Social Media & Growth Engine
Beyond engineering code, HaorGrix acts as Filoix's dedicated marketing arm. We manage their daily social media pages, craft engaging creative content, and execute highly optimized ad-boosting campaigns to drive qualified traffic directly to the marketplace.
- Complete Social Media Management
- Paid Ad Campaigns & Boosting
- Daily Creative Content Generation
Social Management
Daily administration of their Facebook and Instagram pages to build community engagement.
Ad Campaigns
Strategic paid boosting to acquire new customers and drive product sales on the platform.
Content Creation
Producing high-quality graphics, product photography, and promotional banners.
Analytics Tracking
Monitoring pixel data and ad performance to constantly refine the return on ad spend (ROAS).
"HaorGrix didn't just build our website; they built our entire business infrastructure. From designing our custom t-shirts and managing our social media, to engineering our massive marketplace and delivery platforms, they handle everything A-Z. They are the true backbone of Filoix."
