Why Fine Art Matters in Digital Product Design
How a Fine Arts foundation shapes the AI products, UI/UX, and digital systems HaorGrix designs — through composition, craft, and human-centered thinking. An editorial built around Prithweeraj A. Porag’s Expressions Under Suffer.
From Material: Expressions — Painting in the Post-AI Era · Toledo, OH
Editorial
01MD Faysal Ahmad
Artwork
02Prithweeraj A. Porag
Published
03June 27, 2026
Reading
047 min
MD Faysal Ahmad
Content & Social Media · HaorGrix
The Canvas
and the Code
At HaorGrix, delivering robust AI solutions and scalable software means solving complex logical problems. But logic alone doesn’t create digital products that people actually want to use. True system design requires an artist’s intuition.
This duality is baked into HaorGrix’s DNA. Our Co-Founder, Prithweeraj A. Porag, didn’t arrive at this intersection by chance — his foundational background began in Fine Arts before he transitioned into Computer Engineering. He learned how to structure composition, balance tension, and evoke emotion long before he learned to architect a database.
Alongside Co-founder Nirupama Das, who anchors our vision with her own formal Fine Arts background, they ensure that when we design systems and live sites for clients, we aren’t just stacking code — we are composing digital experiences.
the rest of the head smothered · 2026
Painting is the recording of a negotiation between specific materials, at a specific moment, by a specific body. The material is the argument — because the material remembers, and the algorithm does not.
— Prithweeraj A. Porag · Expressions Under Suffer
Mixed media · 2026
To understand how we build for the screen, look at what we create off-screen. Prithweeraj’s recent physical project, Expressions Under Suffer, explores the raw foundations of composition and material struggle. As he notes in his writing, painting is a “material practice” where the surface serves as a “record of the negotiation between the painter’s hand and what it was working against.”
In an era where machines can generate images instantly without a physical presence, physical art serves as an argument that a creation comes “from somewhere and someone with a cost.” The grit of layered paper and charcoal ultimately translates into the refined, high-performance interfaces we ship every day. Because when you understand the physical weight of design, you build digital systems that resonate.
— MD Faysal Ahmad, Content & Social Media Executive, HaorGrix
Alongside our AI and software work, HaorGrix runs a full design practice — brand identity, visual systems, and product UI shaped with the same care for material and restraint you’ll find in the work above. Explore the practice →
“These are paintings of the human face and figure, covered, partly hidden, somehow refusing to be fully looked at. I never wanted to be seen but its not easy. The cost of a person to be seen on someone else’s terms is high.”
Expression under suffer, surfaces are made by hand, on layered and very cheap torn paper, in a moment when a machine can generate any image in seconds. A painted surface remembers the body that made it: the pressure, time, the material that fought back. The material remembers and the algorithm does not. Paintings are evidence of a hand, a room, a night. Made to be stood in front of.
— Prithweeraj A. Porag
Physical studies on low-grade paper, using mixed media, charcoal, and varnish to test composition balance.
Prithwee’s book — the statements, process notes, and plates that frame the paintings. Scroll it here, or open it full-screen.
Central Face
The face sits in the middle of the canvas and the rest is allowed to riot around it. Once a face is on a surface, every other mark has to negotiate with it. It becomes a record of the negotiation between specific materials, at a specific moment, by a specific body. Many recent pieces have something falling — cloth, hair, paint — partly covering the face. Being covered and being free are not opposites. These works are 4 × 6 ft and bigger. They live at the size of a person.
Freedom Under
The tension between visibility and freedom — exploring how a person makes a life inside a regime of appearance. Rather than adopting Western oil-painting conventions, these works address colonial conventions that had been transmuted through nationalism, religion, and the household. Worked from photographs and paint, it is a record of looking and being looked at: who holds the gaze, and who gets to break it when the body is asked to organize itself around the imagined presence of the watchers?
Underneath Remain · Trouble in My Head · Isolated
Earlier bodies of work the recent paintings grew out of — collage and photograph fused, the residual weight of gravity on the human figure, and quiet studies on withdrawal and psychological noise.
Painting in the Post-AI Era — the full project.
Every series and statement lives on Prithwee’s project site. Read the book, browse the wider portfolio, or read the code behind the build.
Design is one of our core services — made by artists who also engineer.
Led by Prithweeraj A. Porag (artist & software engineer) with co-founder Nirupama Das (fine arts), the same hands behind these paintings design and build real systems and live sites for our clients.
Work with us
Made by hand. Built to convert.
We’re the remote product team founders call to ship AI software and design fast — fixed scope, senior team. The same instinct that composes a canvas composes your interface. We got FizzBrush UK 3× more inbound leads in 60 days.